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The Customer Effect

Inside Beneficial Bank’s business banking strategy

Philadelphia-based Beneficial Bank focuses on in-person customer relationships to build loyalty
Branches are an important part of its approach to keep customers, by providing them comfortable spaces to work and have discussions with bankers if they choose to do so

Suman Bhattacharyya | May 16, 2018

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Creating win-win partnerships, The Customer Effect

Serving Gen Z has created a conundrum for banks: they know they need to have an offering for younger customers but they don't quite know what to build for them.
U.S. Bank recently partnered with Greenlight to roll out a family banking offering to its customers within its mobile app.

Zachary Miller | June 25, 2024

Artificial Intelligence, Member Exclusive, The Customer Effect

Everything from the UX, to the scope of a chatbot can impact how meaningful customers find interacting with a digital assistant.
While larger companies are able to heavily involve their own product and software development teams in building a chatbot, smaller firms in the industry should keep their focus narrow, find the right partners and ensure they are responding to how customers are engaging with heir chatbot.

Rabab Ahsan | June 04, 2024

Banking, Lending, The Customer Effect

The Capital One-Discover deal may be driven by the complementary attributes of their customers, potentially leading to changes in product offerings and services to better serve consumers.
The combined entity could introduce a rewards based debit card as well as relaunch Discover's credit cards for SMBs. Beyond products however it is unlikely that the UX will change dramatically.

Rabab Ahsan | May 14, 2024

Podcasts, The Customer Effect

Banks struggle with providing the type of financial education and familiarity younger customers say they want.
Greenlight's Matt Wolf joined Tearsheet on stage at our Gen Z Symposium in NYC to discuss how FIs can better serve this younger demographic.

Rabab Ahsan | April 01, 2024

The Customer Effect

With macroeconomic conditions showing signs of improvement, consumers are re-evaluating and adjusting their spending habits following a challenging period.
However, consumers earning above $100,000 annually are facing their own financial hurdles, with nearly half (48%) living paycheck-to-paycheck as of January.

Sara Khairi | March 07, 2024