Creating win-win partnerships,
The Customer Effect
- Serving Gen Z has created a conundrum for banks: they know they need to have an offering for younger customers but they don't quite know what to build for them.
- U.S. Bank recently partnered with Greenlight to roll out a family banking offering to its customers within its mobile app.
Zachary Miller | June 25, 2024
Artificial Intelligence,
Member Exclusive,
The Customer Effect
- Everything from the UX, to the scope of a chatbot can impact how meaningful customers find interacting with a digital assistant.
- While larger companies are able to heavily involve their own product and software development teams in building a chatbot, smaller firms in the industry should keep their focus narrow, find the right partners and ensure they are responding to how customers are engaging with heir chatbot.
Rabab Ahsan | June 04, 2024
Banking,
Lending,
The Customer Effect
- The Capital One-Discover deal may be driven by the complementary attributes of their customers, potentially leading to changes in product offerings and services to better serve consumers.
- The combined entity could introduce a rewards based debit card as well as relaunch Discover's credit cards for SMBs. Beyond products however it is unlikely that the UX will change dramatically.
Rabab Ahsan | May 14, 2024
Podcasts,
The Customer Effect
- Banks struggle with providing the type of financial education and familiarity younger customers say they want.
- Greenlight's Matt Wolf joined Tearsheet on stage at our Gen Z Symposium in NYC to discuss how FIs can better serve this younger demographic.
Rabab Ahsan | April 01, 2024
The Customer Effect
- With macroeconomic conditions showing signs of improvement, consumers are re-evaluating and adjusting their spending habits following a challenging period.
- However, consumers earning above $100,000 annually are facing their own financial hurdles, with nearly half (48%) living paycheck-to-paycheck as of January.
Sara Khairi | March 07, 2024