Gens under the lens: The Millennial consumer

• With 72 million people, the millennial generation is the biggest in the history of the U.S., and also the most racially diverse. Growing up with high student loans, and to a high inflation economy, their unique needs will guide financial innovation of today and tomorrow.
• The U.S. is set to go through the largest inter-generational transfer of wealth in history, with $30 trillion set to change hands over the next few decades, and millennials will be at the receiving end of it.