Wise is building direct payment rail connections globally (8 live by 2026), with Lauren Langbridge expanding institutional partnerships like Morgan Stanley, Wealthsimple, and Upwork.
Scott Viohl is driving Wise's North American brand awareness via creator-led campaigns, achieving 80%+ US adult reach and double-digit lifts in brand awareness.
Financial services brands usually treat trust as a given, building campaigns around authority, scale, or convenience. Zip’s latest campaign takes a different route: it makes ‘trust’ the story.
In a sector long clouded by skepticism and regulatory scrutiny, Zip is confronting one of fintech’s toughest questions by placing the BNPL trust debate at the heart of its brand.
Over the past quarter, Viohl set out to scale Wise's North American presence and shift the brand's creative approach toward entertainment-first marketing.
His team sharpened its measurement capabilities to connect brand activity to real business outcomes, tracking double-digit awareness lifts and tangible growth in new customers and transactions across both the US and Canada.
Gen Z wants smooth tech and financial tools that feel like guidance, not grind. Their expectations are forcing platforms to reimagine every layer of the experience -- and Credit Karma is already on it.
The company is reengineering its product experience – from UX to AI-driven personalization to cultural marketing – to meet this generation where their financial story begins.
