Member Exclusive, Modern Marketing

Research: Financial marketers are preparing for 2020 — what are they investing in?

  • Digital marketers are prepping their spend for 2020 now.
  • New data show in which channels they intend to spend those marketing dollars.
Research: Financial marketers are preparing for 2020 — what are they investing in?

It’s that time of year again. Marketers at fintech and incumbent financial services firms are setting their budgets for 2020. As a service or technology provider selling into financial brands, it’s important to understand what they fell about their current challenges and opportunities.

Dianomi, a native ad platform for business and finance, commissioned a study with Gramercy Institute, an organization of financial marketers. The survey polled 100+ senior marketers who work in finance.


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