Modern Marketing

The Customer Effect

Fintech wants to make you feel better about where you spend your money

April 28, 2017
Modern Marketing

Inside Chase’s marketing strategy

April 26, 2017
The Customer Effect

Why the future of credit could lie in ‘social vouching’

April 25, 2017
The Customer Effect

Inside T. Rowe Price’s Facebook Live strategy

April 24, 2017
The Customer Effect

How First Green Bank is selling customers on its environmental ethos

April 20, 2017
Modern Marketing

Inside Bond Street’s content marketing strategy

April 19, 2017
The Customer Effect

Are you too neurotic? Lenders test personalities to determine loan eligibility

April 17, 2017
The Customer Effect

Yoga classes and snacks: Umpqua Bank wants to make banking less of a chore

April 14, 2017
The Customer Effect

Transparency remains a sticking point for online lenders

April 14, 2017
The Customer Effect

The big question: Should fintech startups buy banks?

April 13, 2017