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January 2020 Outlier Briefing: WMA’s Scott Mills on what’s working in fintech and financial services PR

  • Scott's PR firm, William Mills, has been working with fintech firms for over 40 years.
  • He shares with us his insights into what's working in PR for today's fintech market.
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January 2020 Outlier Briefing: WMA’s Scott Mills on what’s working in fintech and financial services PR

Scott Mills of the William Mills Agency briefed Tearsheet Outlier members on what’s working in fintech PR to attract good press and some insight on industry best practices.

Specifically, attendees to this briefing learned about

  • fintech and financial services PR and how it has evolved
  • the accelerator landscape and how early stage accelerator graduates can stand out
  • influencer marketing in complex B2B fintech
  • How financial innovation will be based more human creativity than APIs or what you do with your core systems.
  • Ethical considerations when engaging in PR and with PR firms

What’s working for fintechs to get press


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