Future of Investing

Top 5 predictions for social media’s impact on investing (Future of investing)

close

Email a Friend

This post was originally included as part of an ebook that I published alongside the launch of my book, Tradestream, entitled “Tradestreaming and the Future of Investing”. The content was so good I wanted everyone to have access to it.  This one’s from Darrell Heaps, co-founder, President and Chief Executive Officer of Q4 Web Systems, a leading-edge provider of online investor relations solutions.

************

The social web now offers companies and individuals unprecedented capabilities to access information, research and collaboration on a global scale.  As we move forward, I believe we will continue to see adoption across companies, investors and traders of all shapes and sizes. Here are my top 5 predictions for the future.

1.    The future is open, privacy is being redefined and the social graph of the web is going to continue to grow.  This won’t be in a straight line as there will be push back, however over time the world is becoming more and more open.

2.    Shareholders will use the social web to influence proxy votes. Moxyvote.com is just the start at enabling the retail shareholder vote. Companies will need to use the same channels and tools to influence their shareholders to vote how they want.  Obama’s use of social media in the 2008 US election is the model that all politicians must follow now – this same model is coming to proxy votes in the near future.

3.    Traders and Investors will create and use social networks for real-time research and investing. These trading/investing networks will become a key element that drives the market. Companies that accept this trend and work to become influencers inside of these channels will benefit the most.

4.    Companies will use the social web to influence the perception of their company in the market.  Early adopters are proving this theory today and their peers are beginning to follow. Companies will be required to use these channels in order to remain relevant and to effectively compete for capital.

5.    Real-time investor sentiment will replace traditional investor perception studies.  We can see this trend in non-financial markets now with online surveys and how sentiment is measured across social media.  As the majority of investors move online, companies will embrace that it is more efficient and meaningful to measure perceptions (aka investor sentiment) through social media channels rather than traditional methods.

*—> Like what you see? Hey! Don’t forget to subscribe to the free Tradestreaming newsletter for updates, tips, and special offers

An experienced entrepreneur with a history of successfully starting, building and selling communication based companies, Darrell Heaps is a co-founder, President and Chief Executive Officer of Q4 Web Systems.

0 comments on “Top 5 predictions for social media’s impact on investing (Future of investing)”

Business of Fintech, Future of Investing

Hotspots for investor support: What fintech CEOs are eyeing in the latter half of the year

  • Fintech CEOs are generally optimistic for the year's second half.
  • Logan Allin, founder and managing partner at Fin Capital, outlined fintech CEOs' key objectives and strategies to mitigate the effects of high interest rates on funding and valuations.
Sara Khairi | August 06, 2024
Future of Investing, The Quarterly Review

The Quarterly Review: The future of portfolio management and AI assistants ft. Public’s Leif Abraham

  • Leif Abraham, co-CEO and co-founder of Public dives into how the firm is planning on adapting to changing investor sentiments and behaviors.
  • Currently Abraham is busy integrating the firm's AI assistant into their investment flow and building new products that better cater to modern portfolios.
Rabab Ahsan | July 15, 2024
Future of Investing, Keys to growth

How data platform Ascent leverages CUSO and corporate VC investors to expand into credit unions

  • Data company Ascent worked with two investors in the CUSO and credit union space to go to market targeting credit unions.
  • We spoke to the firm's CEO as well as with investors from the Reseda Group and TruStage Ventures about how they built a collaborative ecosystem to help portfolio companies.
Zachary Miller | June 14, 2024
Future of Investing, The Quarterly Review

The Quarterly Review: Acorns is digging deep into research to inform product development and growth

  • Seth Wunder, President and CFO at Acorns dives into how the firm is putting its most recent consumer research to work in building and marketing Acorns products.
  • Acorns' strategy is a combination of providing lateral support through financial education as well as evolving product mixes through acquisition of firms like GoHenry.
Rabab Ahsan | May 23, 2024
Future of Investing, Member Exclusive

Greenwood launches investing platform to help minorities have a piece of the American pie

  • Greenwood Invest particularly opens doors to stocks and ETFs for Black and Latino consumers who already use Greenwood’s Spending and Savings accounts.
  • Co-founder and CEO, Ryan Glover, shares how the road to profitability can be more challenging for digital banks owned or led by minorities.
Sara Khairi | December 19, 2023
More Articles