For Emmet Savage, co-founder of investment startup Rubicoin, being a known quantity was an important part of the process to land a funding partner. Savage said his first major investor was online investment advice platform The Motley Fool, and since he was already a contributor to the site, that made the funding ask a lot easier."There was a high level of trust because we went back a long way, and they know me as a contributor. And when they invested, it reassured a lot of others," he said. "When I meet new entrepreneurs and they have an idea, my view and the advice I always give them is to go to who you believe is the biggest player in the space, and ask them to back you." 'Bad closers' Looking back at the pitching process, one U.S. West Coast-based founder of a personal finance platform said knowing how to interpret the signals investors give during the process is crucial. Since raising money is time-consuming, he said it's important to be wary of "bad closers" -- investors that ask for more than a couple of pitch rounds but show no appetite to close a deal. "It's such a long and arduous process; it's not that fair for someone to take up that much time and relationship capital," he said. The West Coast founder said it's worth keeping an eye on funders that make asks that go beyond what's reasonable. During an early-stage fundraising round, he said he pitched around 40 potential funders, and among them, two dragged out talks, requesting seven meetings over several weeks. "It was like the same questions over and over again, and it almost seemed like they were looking for Series B or Series C results." To the founder, inappropriate asks were red flags. He said that despite no apparent deal, the venture capitalist wanted to meet with his other investors. This triggered a request to get a reference from a high-profile angel investor for a reference despite no movement on the deal. "That was a favor I had to burn on that," he said, explaining that it doesn't look good for a founder to pull a high-profile reference unless the funder is serious. Another investor made what he thought was an unusual reference request. The funder asked for three professional references "that he had a good relationship with," along with one person with whom he had a significant disagreement. To the founder, offering up a bad reference seemed like a pointless exercise, so he just sat on the request while he waited on other offers, which eventually came through. A lesson he said he learned was to move on if a deal didn't shape up up after two or three meetings. But regardless of how adept an entrepreneur is at building their brand and taking feedback on their pitch, it's important to stay true to the vision to be successful, entrepreneurs say. Gorelov cites his example of an original idea that could have been taken astray, but moved forward due to perseverance of a vision and finding the right kind of backers to support it. "It's important to believe in what you're doing and not change course after every meeting," he said. "VCs are looking for different ideas, and you just need to find the right partner who will believe in that, will help you grow your business and get behind you."