BNPL’s appeal isn’t just limited to financially vulnerable consumers

Although BNPL usage tends to be higher among the financially fragile or those who are credit-invisible, that isn’t always the case.
It is equally appealing to financially sound consumers because of their liking/preference for the repayment terms. Nearly one-fourth of financially comfortable consumers already use BNPL.

Sara Khairi | October 27, 2023

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