BNPL’s appeal isn’t just limited to financially vulnerable consumers

  • Although BNPL usage tends to be higher among the financially fragile or those who are credit-invisible, that isn’t always the case.
  • It is equally appealing to financially sound consumers because of their liking/preference for the repayment terms. Nearly one-fourth of financially comfortable consumers already use BNPL.

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BNPL’s appeal isn’t just limited to financially vulnerable consumers


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