Affirm ventures into B2B BNPL with Amazon Business

BNPL, Building a platform, Embedded Finance, Member Exclusive

Affirm bets on banks, bots, and Shopify to reach $100 billion in GMV

• Affirm has unveiled three major growth bets, embedding BNPL into bank apps via Affirm Edge, deepening its exclusive global Shopify partnership, and early positioning in AI-driven agentic commerce, all targeting $100 billion in annual GMV.
• The thesis is that three years of compounding revenue growth give Affirm the credibility to pursue these longer-horizon plays, while its core merchant and card businesses carry the near-term load.

BNPL, Member Exclusive, Modern Marketing

How Zip turned the most pressing BNPL challenge into a brand advantage

• Financial services brands usually treat trust as a given, building campaigns around authority, scale, or convenience. Zip’s latest campaign takes a different route: it makes ‘trust’ the story.
• In a sector long clouded by skepticism and regulatory scrutiny, Zip is confronting one of fintech’s toughest questions by placing the BNPL trust debate at the heart of its brand.

BNPL, Member Exclusive, Who owns the customer

Affirm’s full-stack ambition is bigger than consumer finance alone

• Affirm began 2026 on the front foot.
• The recent moves by the BNPL firm point to an overarching strategy: expanding from consumer checkouts into B2B distribution and institutional control.

BNPL, Creating win-win partnerships, Embedded Finance, Member Exclusive, SMB Finance

How embedded BNPL optimizes cash flow for SMBs: Inside the Intuit-Affirm partnership

• The Intuit-Affirm partnership embeds BNPL directly in QuickBooks invoices, transforming accounting into a real-time decision layer.
• In the new fintech partnership model, platforms manage workflows and customers while specialists handle the decision layer to drive scalable results.

BNPL, Payments

‘Zero of my profits will come from late fees’: Affirm’s Max Levchin on building trust in lending

• In a recent fireside chat, Affirm's Max Levchin reflected on the early days of building Affirm, offering insights into the challenges of getting the company off the ground and shaping its installment products.
• Levchin also spoke about the decisions behind Affirm's product structure and the personal experience of navigating a space that was still largely undefined early on.