Affirm ventures into B2B BNPL with Amazon Business

BNPL, Member Exclusive, Modern Marketing

How Zip turned the most pressing BNPL challenge into a brand advantage

• Financial services brands usually treat trust as a given, building campaigns around authority, scale, or convenience. Zip’s latest campaign takes a different route: it makes ‘trust’ the story.
• In a sector long clouded by skepticism and regulatory scrutiny, Zip is confronting one of fintech’s toughest questions by placing the BNPL trust debate at the heart of its brand.

BNPL, Member Exclusive, Who owns the customer

Affirm’s full-stack ambition is bigger than consumer finance alone

• Affirm began 2026 on the front foot.
• The recent moves by the BNPL firm point to an overarching strategy: expanding from consumer checkouts into B2B distribution and institutional control.

BNPL, Creating win-win partnerships, Embedded Finance, Member Exclusive, SMB Finance

How embedded BNPL optimizes cash flow for SMBs: Inside the Intuit-Affirm partnership

• The Intuit-Affirm partnership embeds BNPL directly in QuickBooks invoices, transforming accounting into a real-time decision layer.
• In the new fintech partnership model, platforms manage workflows and customers while specialists handle the decision layer to drive scalable results.

BNPL, Payments

‘Zero of my profits will come from late fees’: Affirm’s Max Levchin on building trust in lending

• In a recent fireside chat, Affirm's Max Levchin reflected on the early days of building Affirm, offering insights into the challenges of getting the company off the ground and shaping its installment products.
• Levchin also spoke about the decisions behind Affirm's product structure and the personal experience of navigating a space that was still largely undefined early on.

BNPL, Business of Fintech

B2C BNPL changed shopping – can international B2B BNPL players do the same for North American SMBs?

• European firms are scaling globally, with a growing focus on the US B2B BNPL market. Among them, Two is gearing up for a North American launch this year.
• Two’s product lineup remains largely the same across the markets it serves, but it aims to localize its product suite for North American customers upon launch. We explore how.