BNPL

Affirm ventures into B2B BNPL with Amazon Business

  • Amazon and Affirm have joined forces to offer BNPL solutions to sole proprietors or exclusive owners of small businesses who make purchases on Amazon Business.
  • The expanded collaboration is a step toward increased distribution for the BNPL provider given it capitalizes on Amazon’s ecosystem approach.
Sara Khairi | November 07, 2023
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Affirm ventures into B2B BNPL with Amazon Business

 

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BNPL, Getting customers to act, Modern Marketing

Branding 101: How Klarna translates its branding principles into product and UX design

  • Given mounting competition, one way a brand can build awareness among consumers is branding, and Klarna is one of the best.
  • Dive into Klarna's branding principles and marketing campaigns to find out how the Swedish brand manages to stand out, marrying its design ideals to its products.
Rabab Ahsan | June 11, 2024
BNPL, Member Exclusive

Why is Klarna diving into subscriptions?

  • Klarna has recently launched a new subscription-based product called Klarna Plus in the U.S. 
  • Klarna Plus is the firm’s attempt to future-proof and IPO-proof itself. 
Rabab Ahsan | February 02, 2024
BNPL

BNPL’s appeal isn’t just limited to financially vulnerable consumers

  • Although BNPL usage tends to be higher among the financially fragile or those who are credit-invisible, that isn’t always the case.
  • It is equally appealing to financially sound consumers because of their liking/preference for the repayment terms. Nearly one-fourth of financially comfortable consumers already use BNPL.
Sara Khairi | October 27, 2023
BNPL, SMB Finance

Galileo, Mastercard partner to extend installment financing options for small businesses

  • Galileo Financial Technologies and Mastercard have partnered to enable lenders to extend a BNPL offering to their SMB clients, in a move to equip small businesses with flexible financing options and increase their cash flow.
  • The offering can be customized according to the specific financial needs of SMBs, however, the extent of customization depends on the particular bank or fintech lender offering the solution.
Sara Khairi | October 18, 2023
BNPL, Payments

Can BNPL reach similar usage levels as credit cards?

  • The lines are becoming blurred between credit cards and BNPL as consumers are constantly shuffling their payment preferences.
  • However, consumers expect BNPL providers to eventually introduce additional capabilities beyond what they currently offer.
Sara Khairi | October 13, 2023
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