Banking

‘The dirty little secret is that most of these companies’ customers are not active users’: Ahon Sarkar, GM of Helix by Q2, on personalization

  • Personalization has become a catchphrase in banking, but few banking products actually make good on this promise.
  • Ahon Sarkar, General Manager of Helix by Q2 is adamant that the core of a truly personalized product is rooted in human-centric design.
Rabab Ahsan | June 26, 2023
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‘The dirty little secret is that most of these companies’ customers are not active users’: Ahon Sarkar, GM of Helix by Q2, on personalization

 

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