‘The dirty little secret is that most of these companies’ customers are not active users’: Ahon Sarkar, GM of Helix by Q2, on personalization

• Personalization has become a catchphrase in banking, but few banking products actually make good on this promise.
• Ahon Sarkar, General Manager of Helix by Q2 is adamant that the core of a truly personalized product is rooted in human-centric design.