ChatGPT can now connect to your bank accounts via Plaid, offering spending insights, subscription tracking, and financial dashboards, marking a revival of personal finance management (PFM).
Once a category that failed to find sustainable unit economics, PFM is back, and this time, with OpenAI's scale and Plaid's reach across 95% of US banks, it may finally have the right foundation.
Financial services are moving from a request-response model to an always on continuously interpreting background layer.
As finance moves into AI based systems, a new struggle is emerging: banks own the accounts, fintechs own the experiences, but AI systems are positioning themselves to own interpretation.
