Banking

One app to rule them all? New survey finds banking apps are more than just a home for transactions

  • Until recently, it seemed that consumers were more than happy with unbundled financial products, creating their own versions of a “personal finance tech stack”.
  • But that trend is changing as customers turn to their banks for personal finance management. But this rebundling has its pros and cons when it comes to the consumer.
close

Email a Friend

One app to rule them all? New survey finds banking apps are more than just a home for transactions

Until recently, it seemed that consumers were more than happy with unbundled financial products, creating their own versions of a “personal finance tech stack”.

But that trend may be reversing as consumers turn back to their banks with growing expectations for their digital banking app to be a one-stop shop solution. Customers now expect to use their banking app to keep an eye on their credit score, pay for their loans and bills, as well as to transact with their friends and family.

Credit score: 69% of customers are interested in improving their credit scores and for those whose banks offer credit monitoring services, roughly one-third rely on their bank to check on their credit score.

So what are the other two-thirds doing and why are they not using their banks to check their credit score?

_____________________________________________________________________subscription wall for TS Pro

0 comments on “One app to rule them all? New survey finds banking apps are more than just a home for transactions”

Banking, Making better partnerships, Path to growth, Podcasts

‘Banks use about 35% of their available technology, and we didn’t want to be that bank’: Craft Bank CEO, Ross Mynatt, on evolving tech preferences among community banks

  • Hey, I'm Tearsheet's Sara Khairi, kicking off as your new host of the Tearsheet Podcast alongside our editor-in-chief, Zack Miller. Ready to shake things up, I'm excited to bring you some episodes of my own. My very first episode takes you to Atlanta, where we explore the growth and tech preferences of Craft Bank.
  • Ross Mynatt, CEO of Craft Bank joins us to discuss his journey as a first-time CEO, the choice of Jack Henry as their core tech partner, and the strategies behind Craft Bank’s $250 million asset growth in just under 4 years.
Sara Khairi | September 05, 2024
Banking, Financial Education, Getting customers to act

Money matters to the heart: A case study on how to tie customer care with brand engagement

  • Ally Bank is dialing into psychology to connect deeper with customers. Its Money Roots campaign encourages customers to explore the narratives they tell each other about money through free workshops.
  • It's an example of a campaign that brings customers into contact with the bank without feeling there are strings attached. We dive into how the campaign is built and what strategies it uses to rise above the noise.
Rabab Ahsan | September 03, 2024
SMB Finance

More people are becoming entrepreneurs through acquisition: How banks are financing these SMB acquisitions

  • Entrepreneurship through Acquisition is a new trend that is becoming more and more popular with the help of the Small Business Administration (SBA) 7(a) loan program which allows aspiring entrepreneurs to acquire companies by borrowing money on advantageous terms.
  • Together ETA through SBA has impacts not only SMBs by allowing firms with older owners to find new leadership but also on America at large.
Rabab Ahsan | August 13, 2024
SMB Finance, The People Starting Things

The magic behind serial entrepreneurship: How Suneera Madhani is translating the learnings from her first fintech to the second

  • Building a fintech isn't a task for the faint of heart, especially given the current climate. But case studies like Suneera Madhani show that it not only gets easier every time you set out to build a fintech from the ground up, it also allows you to work on the ecosystem rather than just a narrow problem set.
  • Madhani's story is an instructive example of how aspiring entrepreneurs can find the right muse, how they should build their networks and what levers they should pull to build successful business models.
Rabab Ahsan | July 16, 2024
Banking

Innovating for the Silver Economy: Insights from Charlie’s approach to senior-focused financial services

  • America's aging population provides a challenge and an opportunity for financial services providers to service customers and protect them from bad actors.
  • From AI-driven fraud protection to innovative wealth decumulation strategies, Charlie's CEO Kevin Nazemi offers insights into the future of personalized banking for seniors and the broader implications for the financial services industry.
Zachary Miller | July 15, 2024
More Articles