In recent years, Discover has leveraged a key growth strategy that focuses on engaging niche consumer segments and enhancing customer loyalty, among other initiatives.
. The secret sauce of this approach can be seen in the firm's strategic moves: a concentrated focus on a niche yet widely recognized customer base carried out through a measured approach.
New social media channels like TikTok are largely unexplored by financial institutions, in today's story we dive into the why and how FIs can benefit from building a strategy for these channels.
The CBA's recent Credit Card Confidence campaign maybe a signal that FIs may start to leverage this channel more and to do this well they need to understand how to build content that is trustworthy, engaging, and have a strategy that measures success effectively.
How are established banks addressing the divide for underrepresented founders to create a more equitable environment for entrepreneurs today?
In a strategic move, JPM has announced plans to launch around 100 new branches in low-income communities. This decision stands in contrast to the broader pattern of banks pulling back their brick-and-mortar footprints.