Modern Marketing

Marketing Briefing: Could the music industry be an inroad for mainstream NFT use?

  • With the NFT-minted Grammys behind us, there’s been talk of what NFTs mean for the music industry — but also what the music industry means for NFTs.
  • In other news, as banks continue to get personal with their user base, Farrell Hudzik, EVP of financial institutions at Cardlytics, shares her insight on how the industry is evolving.
Rivka Abramson | April 11, 2022
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Marketing Briefing: Could the music industry be an inroad for mainstream NFT use?

 

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CMO Corner, Modern Marketing

CMO Corner: How Greenlight’s Sushil Sharma balances, partnership, engagement, and reach in the path to profitability

  • Welcome to our new special edition series "CMO Corner". In the spotlight today is Sushil Sharma, who serves as both Chief Marketing Officer and Chief Product Officer at Greenlight.
  • This article explores Greenlight's strategies for marketing to multiple generations within families, their approach to balancing B2C and B2B2C growth models, and how they're adapting engagement tactics for shorter attention spans while building meaningful partnerships that drive business outcomes.
Rabab Ahsan | September 09, 2025
Modern Marketing, Partner

Why e-commerce brands have the processes but lack the resources to execute personalization programs

  • Over the next five years, businesses that excel at creating tailored experiences and communications stand to capture $2 trillion in revenue.
  • Despite recognizing personalization's value, only 50% of organizations have established dedicated personalization teams with proper expertise. Learn how businesses can realize topline benefits from finetuning their personalization programs across four key dimensions: culture, resources, processes, and effectiveness.
Rabab Ahsan | June 03, 2025
Artificial Intelligence, Innovation, Lending, Modern Marketing

How Credit Unions are empowering their lending and marketing teams with Gen AI

  • Today's micro case studies focus on two CUs: First, how Commonwealth Credit Union is using Gen AI to improve lending intelligence. And secondly, how Duke University Federal Credit Union is using the tech for enhanced marketing content creation.
  • Both case studies show us how limited resources and budgets are driving small CUs towards Gen AI adoption.
Rabab Ahsan | April 08, 2025
Modern Marketing

“We’ve been inventing new possibilities in finance for over 12 years, it was time to reinvent ourselves”: Plaid’s Heads of Creative and Design break down the firm’s recent rebrand

  • Plaid's growth has served as a catalyst for the firm's recent rebrand. The new look showcases their expanded capabilities, reach businesses beyond fintech, and forge stronger connections with both B2B and B2C customers.
  • In their rebrand, Plaid maintained their recognizable logo but updated most visual touchpoints by incorporating elements inspired by paper money and historical figures like Benjamin Franklin and Abraham Lincoln.
Rabab Ahsan | March 11, 2025
Modern Marketing, Payments

From safe blue to citrus green: How Wise rebranded to an identity that is exciting and good for its bottom line

  • Rebrands are difficult but when done right they can deeply impact how firm's communicate their identities and value to their audiences as well as improve the bottom line by deepening recognition and connection with customers.
  • Explore why Wise decided to rebrand, what the firm changed, and how it rallied its teams to reach the branding finish line.
Rabab Ahsan | February 04, 2025
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