21 February 2018

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Getting customers to act, Modern Marketing

CMO Corner: Acorns’ Kasia Leyden on how the firm is driving consumer action through warmth and education

  • Welcome to our new special edition series "CMO Corner". In the spotlight today is Kasia Leyden, CMO at Acorns.
  • Leyden explains Acorns' unique communication strategy, its success in capturing customer attention amid market saturation, and how educational content strengthens customer relationships.
Rabab Ahsan | September 16, 2025
10-Q, Member Exclusive

‘Payroll is one of the most direct and impactful entry points for embedded finance’: Green Dot’s Crystal Bryant-Minter on the firm’s embedded finance strategy

  • Green Dot's rapid! is wiring earned wage access and real-time payouts into Workday’s payroll and HCM systems.
  • Green Dot sees payroll and payouts not just as an end in themselves, but as the on-ramp to embedded finance at scale.
Sara Khairi | September 15, 2025
Creating win-win partnerships, Member Exclusive, Payments

Remitly’s next act: Building a multi-rail highway for global money

  • A day prior to its earnings call, Remitly introduced partnerships with Circle and Bridge to enable stablecoin integration, starting with USDC, in its wallet.
  • We look at the problem Remitly is tackling with the introduction of stablecoins into its ecosystem, and the fresh opportunities opened up by its latest partnerships.
Sara Khairi | September 11, 2025
Podcasts

Adam Nash on building Daffy, the membership-based platform for charitable giving

  • Former Wealthfront CEO Adam Nash explains why he's passionate tackling charitable giving with Daffy, a membership-based platform that's making donor-advised funds accessible beyond wealthy clients.
  • Nash discusses how Daffy's $3-per-month model disrupts traditional asset-based fees, incorporates AI features like Quick Donate, and enables family collaboration on giving goals.
Zachary Miller | September 10, 2025
Announcement

Announcing the winners of The Big Bank Theory Awards 2025

  • Tearsheet's TBBT Awards celebrate the top companies and products in banking and embedded finance.
  • This year's winners include firms like Citizens, US Bank, and Cross River.
Shabih Rao | September 09, 2025
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