Modern Marketing

Citi CMO Jennifer Breithaupt: Marketing is joining the front lines of banking

  • As the act of banking moves from physical to digital, marketers are moving right up to the front lines of the business along with tellers
  • Citi is testing customer reaction and engagement to virtual reality schemes, preparing for the market to reach the trillions of dollars by 2035
Tanaya Macheel | May 19, 2017
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Citi CMO Jennifer Breithaupt: Marketing is joining the front lines of banking

 

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CMO Corner, Modern Marketing

CMO Corner: “People always say that between speed, quality, and price, you can’t have all three, you can only pick two. My goal is to break that idea,” ft. Public’s Zach Dioneda

  • While other investing platforms use gamification, Public is taking a different approach.
  • Zach Dioneda, Public's VP of Marketing, discusses how they're using podcasts, brand content, and celebrity partnerships to build trust and promote educated investing.
Rabab Ahsan | October 07, 2025
Getting customers to act, Modern Marketing

CMO Corner: Acorns’ Kasia Leyden on how the firm is driving consumer action through warmth and education

  • Welcome to our new special edition series "CMO Corner". In the spotlight today is Kasia Leyden, CMO at Acorns.
  • Leyden explains Acorns' unique communication strategy, its success in capturing customer attention amid market saturation, and how educational content strengthens customer relationships.
Rabab Ahsan | September 16, 2025
CMO Corner, Modern Marketing

CMO Corner: How Greenlight’s Sushil Sharma balances, partnership, engagement, and reach in the path to profitability

  • Welcome to our new special edition series "CMO Corner". In the spotlight today is Sushil Sharma, who serves as both Chief Marketing Officer and Chief Product Officer at Greenlight.
  • This article explores Greenlight's strategies for marketing to multiple generations within families, their approach to balancing B2C and B2B2C growth models, and how they're adapting engagement tactics for shorter attention spans while building meaningful partnerships that drive business outcomes.
Rabab Ahsan | September 09, 2025
Modern Marketing, Partner

Why e-commerce brands have the processes but lack the resources to execute personalization programs

  • Over the next five years, businesses that excel at creating tailored experiences and communications stand to capture $2 trillion in revenue.
  • Despite recognizing personalization's value, only 50% of organizations have established dedicated personalization teams with proper expertise. Learn how businesses can realize topline benefits from finetuning their personalization programs across four key dimensions: culture, resources, processes, and effectiveness.
Rabab Ahsan | June 03, 2025
Artificial Intelligence, Innovation, Lending, Modern Marketing

How Credit Unions are empowering their lending and marketing teams with Gen AI

  • Today's micro case studies focus on two CUs: First, how Commonwealth Credit Union is using Gen AI to improve lending intelligence. And secondly, how Duke University Federal Credit Union is using the tech for enhanced marketing content creation.
  • Both case studies show us how limited resources and budgets are driving small CUs towards Gen AI adoption.
Rabab Ahsan | April 08, 2025
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