SoFi’s recent moves reflect a broader push to cut down the handoffs between financial products, systems, and decisions.
SoFi Coach is the visible layer of a deeper system in which infrastructure generates data, data generates context, and context produces recommendations.
When efficiency in transaction processing becomes table stakes, what does it mean to truly know a customer?
KeyBank's Jeannie Fanning addresses a key question and explains why contextual understanding becomes even more critical as financial services move deeper into automation.