Jiga is doing embedding payments right, which means finding the right contextual moments to add payments to a workflow.
And while every company can embed banking into their business, not every business should — those that deeply integrate banking into their product ecosystem instead of tacking on a feature are more likely to differentiate themselves and make it in the long run.
While every company can embed banking into their business, not every business should — those that deeply integrate banking into their product ecosystem instead of tacking on a feature are more likely to differentiate themselves and succeed in the long run.
To optimize your odds for success, define your strategy, product hooks and business models early; pick the right partners; and play to your strengths so you have a competitive advantage going in.