20 May 20

Modern Marketing, Payments

How Wise is betting on infrastructure and brand

• Wise is building direct payment rail connections globally (8 live by 2026), with Lauren Langbridge expanding institutional partnerships like Morgan Stanley, Wealthsimple, and Upwork.
• Scott Viohl is driving Wise's North American brand awareness via creator-led campaigns, achieving 80%+ US adult reach and double-digit lifts in brand awareness.

10-Q, Member Exclusive

Consumer banking is back in focus – and looks nothing like 2019

• Major US banks are reconfiguring their consumer banking businesses in different ways.
• The renewed focus on consumer banking isn’t tech-driven. It reflects a shift toward capital-light touchpoints that become gateways to advice, wealth, and capital allocation.

Banking, Member Exclusive

For U.S. Bank, embedded finance was step one. The self-reinforcing model is step two.

• U.S. Bank is focusing on three levers: speed of integration, intelligence of response, and depth of embedding in decision flows.
• The strategy sets up a self-sustaining cycle: usage grows from integration, data flows from usage, and products evolve in near real time.

Partner, Podcasts

How Huntington modernized without touching the core ft. Qolo

• Commercial banks are modernizing by augmenting their core systems, layering virtual account infrastructure and unified platforms on top to handle rising complexity.
• In this episode, Deepak Kapoor of Huntington National Bank and Rouzbeh Rotabi of Qolo discuss how connected deposits and virtual account structures enable banks to innovate faster, simplify reconciliation, and deliver more flexible, API-driven financial services without overhauling their core systems.

Payments, Podcasts

Squarespace’s Corey Zettler on building a financial services suite for small businesses

• Squarespace has expanded beyond website building to offer a growing suite of financial tools for small businesses, including payments, capital, and a new integrated balance account with a Visa debit card.
• On the Tearsheet Podcast, director of product Corey Zettler explains the company's build-vs-partner approach, what it's learned from three product launches, and how it plans to deepen its financial services offering for service.