Member Exclusive, The Customer Effect
‘What gets measured gets done’: The steps B2B fintechs are taking to improve customer success
- It looks like B2B fintech is booming this year.
- To stay in the game, B2B fintechs need to keep their customers happy. Here’s how they’re doing that.
Rivka Abramson | April 15, 2021
Modern Marketing
Challenger banks continue to turn to big name celebrities, but micro influencers might work better
- More challenger banks turn to celebrity partnerships and influencer marketing.
- Experts say banks and financial institutions might be better off partnering with micro-influencers with strong engagement.
Shehzil Zahid | April 15, 2021
Podcasts
‘We’re increasingly focused on connecting banks, businesses and innovative partners in a collaborative ecosystem’: Bottomline’s Norm DeLuca
- Historically, banks have not found a good model to service small businesses.
- Bottomline's GM of digital banking solution joins the podcast to talk about creating technology ecosystems around banks for SMBs.
Zachary Miller | April 14, 2021
The Customer Effect
‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?
- Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
- Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.
Shehzil Zahid | April 13, 2021
Blockchain and Crypto
Will Circle’s new payments platform bring NFTs into the mainstream?
- Circle has launched an NFT payments platform that accepts credit card as well as crypto payments.
- Will this help NFTs to reach a more mainstream audience?
Ismail Umar | April 13, 2021