[presentation] optimizing your portfolio with ETFs

Wealthfront is pivoting — away from the marketplace of RIAs model like Covestor employs and towards fundamental, portfolio management delivered over the Internet.

The firm appears to be joining a growing bunch of firms focusing on the online delivery of financial advice, like:

• Personal Capital:  a portfolio manager with A-team management, providing portfolio management over the Interwebs (see my interview with the president of Personal Capital)
• LearnVest: Focused on a younger, female demographic, delivers financial advice, courses, bootcamps, and now, a subscription model that gives clients financial planning and access to CFPs for ongoing advice.
• Hedgeable: up over 10% in 2011, this upstart — founded by two experienced hedge fundies — provides institutional-type strategies to individuals for insanely affordable fees (some services are free).
• Jemstep: Plug in your portfolios at different brokers and the Jemstep platform analyzes everything and makes suggestions to help your optimize your holdings. (here’s my interview with Jemstep)