Marketing financial services to millennials: A roundup


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Marketing financial services to millennials: A roundup

Millennials in focus: Biggest generation, how to speak ‘Millennial’

What Facebook knows about banking and millennials (The Financial Brand)
In a recent study, the social network worked with FIs to uncover more about what millennials want/need from their financial services providers.

Line is The Wall Street Journal’s fastest-growing platform (Digiday)
Carla Zanoni, executive emerging media editor at The Wall Street Journal, claims messaging app, Line, has been the Journal’s fastest-growing social channel, reaching over 2 million followers since it launched on the Japanese app 15 months ago. “I’m not seeing that kind of growth anywhere else, period,” she told Digiday.

How credit unions can win the millennial market (The Financial Brand)
No, this isn’t just another study about millennials. This is about a report – produced jointly by the Center for Financial Services Innovation (CFSI) and Cornerstone Advisors – entitled Competing on Financial Health: How Credit Unions Can Win the Gen Y Market.

millennials and fintech

The world of fintech startups for millennials (Wealth Management)
According to Goldman Sachs, while Millennials are the largest generation (almost 100m strong), they are have less income and higher debt levels. Here’s an overview of how financial services firms are lining up to service this generation.


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