Rebrands are difficult but when done right they can deeply impact how firm's communicate their identities and value to their audiences as well as improve the bottom line by deepening recognition and connection with customers.
Explore why Wise decided to rebrand, what the firm changed, and how it rallied its teams to reach the branding finish line.
EY's Global Blockchain Leader Paul Brody challenges conventional wisdom about blockchain adoption in financial services, making a compelling case for public over private blockchain solutions.
Drawing from his role at EY and the Enterprise Ethereum Alliance, he explains how privacy-enhanced public blockchains and tokenization are set to transform enterprise B2B transactions.
