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‘We bring the instant gratification from the lottery to help incentivize people to save’: Adam Moelis, Yotta

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‘We bring the instant gratification from the lottery to help incentivize people to save’: Adam Moelis, Yotta

As humans, we’re just not wired to save money well. And over the years, creative financial institutions have figured out ways to incentivize saving with chances to win money. Prize-linked savings has been a mainstay in the UK and is the largest form of savings.

In the US, challenger bank Yotta offers periodic chances for its customers to win money prizes. The more you save, the more chances you have to win. Yotta’s co-founder and CEO Adam Moelis joins me on the podcast to talk about the mechanics of prize-linked savings and how Yotta uses this model to differentiate itself from the competition. We discuss some of the viral components the firm’s built and how it acquires new customers. We also look out into the future for the firm’s product and expansion plans.

Adam Moelis is my guest today on the Tearsheet Podcast.

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The following excerpts were edited for clarity.


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