How Navy Federal created a new sonic brand

The heart of today’s episode is a topic that’s both innovative and harmonious—sonic branding. We’ll embark on a fascinating journey of the power of creating ear worms to support financial services marketing, guided by two remarkable guests.

Michelle Schoening, AVP, Marketing Communications & Design at Navy Federal Credit Union joins us to talk about the largest credit union in the US;s journey to create its sonic logo – we’ll get into the who, what, why, and how, as well as explore the impact the new sonic branding has had on Navy Federal and where Michelle and her team plan to take it.

Together, we’ll unravel the narrative behind Navy Federal’s foray into the realm of audio branding. Imagine the largest credit union exploring a dimension beyond numbers, creating a sonic identity that resonates with its members. I find this stuff fascinating.

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Now, without further ado, grab your headphones and get ready to explore the intersection of finance and sound on this episode of the Tearsheet Podcast.

Listen to the full interview