How Navy Federal created a new sonic brand

  • More financial institutions are exploring the power of audio branding.
  • In this new episode of the podcast, Tearsheet editor Zack Miller is joined by executives from Navy Federal and Made Music Studio to discuss how they created a new sonic brand for the largest credit union in the US.

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How Navy Federal created a new sonic brand

The heart of today’s episode is a topic that’s both innovative and harmonious—sonic branding. We’ll embark on a fascinating journey of the power of creating ear worms to support financial services marketing, guided by two remarkable guests.

Michelle Schoening, AVP, Marketing Communications & Design at Navy Federal Credit Union joins us to talk about the largest credit union in the US;s journey to create its sonic logo – we’ll get into the who, what, why, and how, as well as explore the impact the new sonic branding has had on Navy Federal and where Michelle and her team plan to take it.

Together, we’ll unravel the narrative behind Navy Federal’s foray into the realm of audio branding. Imagine the largest credit union exploring a dimension beyond numbers, creating a sonic identity that resonates with its members. I find this stuff fascinating.

But first, a moment to express our appreciation for your ongoing support. Your feedback and engagement drive us to bring you the most insightful content. If you appreciate the work we do here on the Tearsheet Podcast, please consider giving us a good rating in your podcast player. 

Now, without further ado, grab your headphones and get ready to explore the intersection of finance and sound on this episode of the Tearsheet Podcast.

Listen to the full interview


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The following excerpts were edited for clarity.

Read the transcript (for Pro subscribers)

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