Payments

With Wallet, Target tries to deepen relationships with cardholders

  • Target launched a mobile payment option for Target card customers.
  • The move is intended to drive up Target card adoption, which cuts transaction costs for the retailer and offers a rich source of customer data.
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With Wallet, Target tries to deepen relationships with cardholders

 


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Payments

What’s behind the move to closed loop payments and branded digital wallets

  • As merchants look to deepen customer loyalty and bypass payment processing fees, a growing number of brands are launching their own branded consumer wallets and payment solutions
  • From coffee shops to retailers and online marketplaces, closed-loop digital wallets enable businesses to facilitate transactions directly with consumers while integrating rewards and incentives.
Zachary Miller | May 29, 2024
Member Exclusive, Payments

[Payments Briefing] How to spot red flags: American Express’ approach to fintech partnerships is like dating

  • Strengthening its fintech partnerships enables American Express to expand the reach of Amex cards via its Agile Partnership Platform.
  • Amex places a strong emphasis on the payment solutions that potential partners bring to the table, seeking offerings that are not only novel but also rooted in delivering tangible value to customers, regardless of whether they operate in the B2B or B2C space.
Sara Khairi | May 15, 2024
Member Exclusive, Payments

Inside Affirm’s strategy to get new cards in more users’ hands (a visual guide)

  • Affirm's financial results have really picked up over the last quarter and part of that is due to the success it's having with its Affirm Card.
  • Here's the story of Affirm's card growth strategy told in charts.
Zachary Miller | May 13, 2024
Payments

Klarna joins the race for top-of-wallet status in the US with its new card offering

  • Klarna is the latest player in the US market to introduce a new card offering and open its waitlist to American consumers.
  • Klarna's credit card has the potential to find a stronger appeal among Millennials and Gen Z, who happen to constitute the largest segments within Klarna's US customer base.
Sara Khairi | May 09, 2024
Payments, SMB Finance

SMBs are increasingly opting for real-time payments, leaving credit cards behind as their preferred choice

  • Healthcare SMBs are increasingly turning to RTP payments for A2A transfers, surpassing credit cards and checks in usage over the past year.
  • As healthcare provider businesses increasingly integrate instant payments, two notable factors stand out that shape the adoption and usage of real-time payment rails across this sector.
Sara Khairi | May 01, 2024
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