‘We look at embedded finance as creating one customer journey’: Nordstrom’s Dennis Bauer on the blurring banking-commerce line

• Nordstrom is walking the same path as PayPal in terms of making the user journey more cohesive through the lens of a retailer.
• Adding customers into Nordstrom’s ecosystem through cards and reward programs increases stickiness and is one of the strategies the retailer uses to double down on conversion.