SMB payment platform HoneyBook first took a hit, then saw massive payment volume growth in 2020
- HoneyBook aims to appeal to more small business owners.
- With so many apps with so many purposes, this could be a challenge going forward.

HoneyBook, a platform that helps solopreneurs manage projects and payments, recently announced that it hit $3 billion in business booked on the platform, a billion of which came from the past year alone.
HoneyBook hit $1 billion in total payment volume in 2019.
HoneyBook makes money through monthly subscription fees and through transaction fees. So when its core user base — freelancers and event-based small businesses — was suddenly being threatened by the pandemic, HoneyBook was, too.
“Mid-March, when we saw so many of these service-based businesses — these small business owners– take a hit, we knew that we were going to take a hit at the same time,” said Oz Alon, co-founder and CEO of HoneyBook.
This content is available exclusively to Tearsheet Outlier members.
Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — $59/mo Already an Outlier member? Sign in to your account