Member Exclusive, Payments

Research: How popular does Apple Card need to be to generate $1 billion in revenue?

  • For Apple Card to be significant, it will need to produce billions in revenue.
  • We look at what it will take for Apple to get there.
close

Email a Friend

Research: How popular does Apple Card need to be to generate $1 billion in revenue?

Apple Card may well turn out to be very popular as a financial product. But until it hits $1 billion in revenue, it’s just a blip for Apple. That’s because of the sheer size of the company. Many equity analysts wouldn’t consider Apple Card to be material to the company until it hits $1 billion in revs.

Here’s what would need to happen for Apple Card to hit those numbers. We also looked at

Is this possible? Does Apple see a realistic path to $1 billion over the next few years? To start, Apple Card enters a market where customer switching new primary credit cards is at a historical low.

But of course, Apple isn’t starting from scratch. It has a good start with over 900 million active iPhones in circulation. Apple Card’s management team’s strategy is to put Card in as many iPhone owners hands as possible, even if it means Goldman Sachs approves subprime customers.

To put things in perspective, there are about as many active iPhones as there are Visa cards there are in the world. Launching into an installed base like this is likely unprecedented.

0 comments on “Research: How popular does Apple Card need to be to generate $1 billion in revenue?”

Payments

‘Tap-and-ride’: How public transportation is making room for contactless payments

  • The public transportation industry’s adoption of contactless forms of payment is taking off as a result of the pandemic.
  • The adoption of contactless in public transport could pave the way for contactless to integrate into other industries as well.
Rivka Abramson | May 04, 2021
Payments

Google Maps and Waze enable users to pay for parking and gas

  • Google Maps allows its users to pay for parking and public transport from within the app.
  • Waze enables drivers to pay for fuel and parking through its partner apps.
Ismail Umar | April 26, 2021
Payments

More fintech firms are offering crypto rewards on debit and credit cards

  • A growing number of fintechs are providing bitcoin rewards on debit or credit card purchases.
  • Unifimoney is the first to offer credit card rewards in three different asset classes.
Ismail Umar | April 22, 2021
Payments

Looking to the future: Healthcare is the next frontier for Buy now, Pay later

  • Walnut is one of a few lending apps that strives to make healthcare more affordable in the US.
  • Experts believe that there are opportunities for growth in the healthcare, service and travel industries over the next few years.
Shehzil Zahid | April 20, 2021
Payments

With Direct Payouts, Visa can push payments to cards and accounts cross border

  • Visa Direct has built an ecosystem of senders and receivers powered by push payments.
  • Visa is now launching Visa Direct Payouts, extending push payments cross border and to more types of accounts.
Zachary Miller | March 30, 2021
More Articles