Member Exclusive, Payments

Research: How popular does Apple Card need to be to generate $1 billion in revenue?

  • For Apple Card to be significant, it will need to produce billions in revenue.
  • We look at what it will take for Apple to get there.
close

Email a Friend

Research: How popular does Apple Card need to be to generate $1 billion in revenue?

Apple Card may well turn out to be very popular as a financial product. But until it hits $1 billion in revenue, it’s just a blip for Apple. That’s because of the sheer size of the company. Many equity analysts wouldn’t consider Apple Card to be material to the company until it hits $1 billion in revs.

Here’s what would need to happen for Apple Card to hit those numbers. We also looked at

Is this possible? Does Apple see a realistic path to $1 billion over the next few years? To start, Apple Card enters a market where customer switching new primary credit cards is at a historical low.

But of course, Apple isn’t starting from scratch. It has a good start with over 900 million active iPhones in circulation. Apple Card’s management team’s strategy is to put Card in as many iPhone owners hands as possible, even if it means Goldman Sachs approves subprime customers.

To put things in perspective, there are about as many active iPhones as there are Visa cards there are in the world. Launching into an installed base like this is likely unprecedented.

0 comments on “Research: How popular does Apple Card need to be to generate $1 billion in revenue?”

Member Exclusive, Payments

What Marqeta’s entry into the credit card industry means for Marqeta the brand

  • Marqeta announced a new partnership with the First National Bank of Omaha to expand its partner ecosystem as it prepares for a credit launch.
  • Marqeta wants to become a one-stop shop for brands looking to launch card services.
Subboh Jaffery | December 07, 2021
Payments

Wise and Payfare team up to bring cross-border money transfers to gig workers in 2022

  • Payfare is working with Wise to offer international money transfer solutions to North American gig workers.
  • Wise will be embedded into Payfare’s digital banking platform, enabling gig workers to send international payments to over 80 countries.
Ismail Umar | December 03, 2021
Payments

Visa’s ‘Tap to Give’ campaign could tap into a new standard for donating to charity

  • ‘Tis the season and Visa wants to introduce contactless into the holiday spirit of giving.
  • With people more reliant on contactless, card, phone and watch tapping could become the new way for donations.
Rivka Abramson | November 24, 2021
Payments

The roadmap ahead for Square Banking with Luke Voiles

  • Luke Voiles heads Square's new banking group.
  • He shares his vision for the future of banking and the role Square will play in the global SMB ecosystem.
Zachary Miller | November 18, 2021
Payments

Novi wants to take on payments as Facebook’s fintech unit

  • Novi will encompass the whole financial services division as Facebook becomes Meta
  • The company eyes being a competitor in the payments industry as it develops its products
Iulia Ciutina | November 08, 2021
More Articles