Member Exclusive, Payments

Research: How popular does Apple Card need to be to generate $1 billion in revenue?

  • For Apple Card to be significant, it will need to produce billions in revenue.
  • We look at what it will take for Apple to get there.
close

Email a Friend

Research: How popular does Apple Card need to be to generate $1 billion in revenue?

Apple Card may well turn out to be very popular as a financial product. But until it hits $1 billion in revenue, it’s just a blip for Apple. That’s because of the sheer size of the company. Many equity analysts wouldn’t consider Apple Card to be material to the company until it hits $1 billion in revs.

Here’s what would need to happen for Apple Card to hit those numbers. We also looked at

Is this possible? Does Apple see a realistic path to $1 billion over the next few years? To start, Apple Card enters a market where customer switching new primary credit cards is at a historical low.

But of course, Apple isn’t starting from scratch. It has a good start with over 900 million active iPhones in circulation. Apple Card’s management team’s strategy is to put Card in as many iPhone owners hands as possible, even if it means Goldman Sachs approves subprime customers.

To put things in perspective, there are about as many active iPhones as there are Visa cards there are in the world. Launching into an installed base like this is likely unprecedented.

0 comments on “Research: How popular does Apple Card need to be to generate $1 billion in revenue?”

Payments

Square’s Cash App continues to scale the bitcoin hype wall

  • Bitcoin prices are up over 100% year to date.
  • Square's Cash App is riding those prices higher as it sees record bitcoin revenues.
Zoe Murphy | November 10, 2020
Member Exclusive, Payments

PayPal’s new plans focus on owning more of the ecommerce transaction

  • PayPal has massively grown its payment volume, but not its engagement metrics.
  • PayPal's recent earnings call show a company with expansive plans for its digital wallet.
Zoe Murphy | November 04, 2020
Payments

‘The nice thing about our model is everyone wins’: Plastiq allows consumers to use credit cards at businesses that don’t accept them

  • Digital payments are good options for everyday-type transactions.
  • Many merchants still don't accept credit cards because they don't need to.
Michael Deleon | October 26, 2020
Payments

Inside the Techstars and Western Union Accelerator

  • As a 170 year old company, Western Union looks outside for innovation in addition to its own product development.
  • The company recently named its 2020 class of fintech startups to the Techstars and Western Union Accelerator.
Zoe Murphy | October 22, 2020
Payments

PPRO’s Steve Villegas on how COVID is impacting local payment behavior

  • PPRO has a lot of experience working with local and cross border payment options.
  • The firm's vp of payment partnerships in North America joins us on the podcast to talk payments.
Zachary Miller | October 13, 2020
More Articles