Payments

Pay Fresh: How Subway is upgrading its payments experience

  • Subway wanted to upgrade its payment experience across channels.
  • The company is now working with Adyen to provide omnichannel payments across markets.
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Pay Fresh: How Subway is upgrading its payments experience

Subway announced an exclusive partnership with Adyen to power payments online and in-store across North America.

  • Subway is the largest franchise restaurant with over 20,000 stores
  • Adyen will support these locations with its omnichannel payments approach
  • Mobile orders, for pickup and delivery, are a burgeoning business for the food and beverage industry, according to Adyen, which processes payments for companies like Deliveroo, Domino’s Pizza and Dunkin'.

“Our goal remains the same – to provide guests with a world-class and seamless Subway experience,” says Mike Macrie, chief information officer of Subway.

“As we continue our digital push to offer our guests greater convenience and more options, Adyen’s payment platform will further allow Subway to bring the latest digital payment technologies to market, while removing operational complexities for our Franchise Owners.”

QSRs like Subway are interested in payments technology that will simplify their operations at scale and also provide a better customer payments experience.

  • Subway wants its payments experience to cater to evolving shopper behavior in-store, online, and via mobile through the Subway app.
  • Subway can launch new restaurants, markets and regions with Adyen.
  • Adyen's solution gives the chain automated franchisee on-boarding, a franchisee dashboard that includes easy reconciliation of all payment methods, refunds and terminal fleet management, support for preferred payment methods, and a single data view and shopper insights across all channels and franchisees everywhere.
  • Adyen works with customers like Facebook, Uber, Spotify, Microsoft, Casper, Bonobos and L'Oréal
  • Adyen competes with firms like Stripe to sign on more merchants, positioning itself to bank a slice of customers’ transactions. Last year, EBay announced it would ditch its longtime partner PayPal in favor of the Dutch company.

Last month, McDonald's signed a partnership with Adyen for its payment platform globally, beginning in the UK.

“We are thrilled to be partnering with Subway," said Kamran Zaki, chief operations officer of Adyen.

"Together we are streamlining operations, increasing efficiencies and creating new pathways to building customer relationships in this digital age. We are excited to offer a solution that not only simplifies business for QSRs, but also makes the experience better for their Franchise Owners and consumers alike. Adyen’s platform provides the flexibility to meet shoppers needs today and tomorrow.”

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