Payments

Klarna joins the race for top-of-wallet status in the US with its new card offering

  • Klarna is the latest player in the US market to introduce a new card offering and open its waitlist to American consumers.
  • Klarna's credit card has the potential to find a stronger appeal among Millennials and Gen Z, who happen to constitute the largest segments within Klarna's US customer base.
Sara Khairi | May 09, 2024
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Klarna joins the race for top-of-wallet status in the US with its new card offering

‘Tis the season – of card launches.

The news: Klarna is the latest player in the US market to introduce a new card offering and open its waitlist to American consumers.

While certain aspects of the Klarna card issued by WebBank may resemble those of typical credit cards, there are distinctive nuances to consider. For instance, unlike traditional credit cards, the spend limit is determined on a real-time basis, and the card does not offer the revolving credit feature typically found in traditional credit card offerings.

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