‘Design a good CX for subscriptions and the revenue will flow in’: Ingenico’s Andrew Monroe
- The payments industry was already changing before COVID hit.
- Now, subscriptions and digital payments are taking center stage.
Many people know Ingenico as a manufacturer of payment terminals. Over years, the company has acquired firms in the digital payment processing space. Our guest on the podcast today, Andrew Monroe, runs the epayments division in North America, helping large multinational merchants accept payments from consumers across the world.
Through his decade at Ingenico, Andrew has seen a lot of payment trends. In our discussion, we talk about the growth of subscription payment models and how firms can effectively implement them. We discuss how to effectively implement data strategies around optimizing conversions online. Andrew shares how firms can enter best new markets with digital payments and services.
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The following excerpts were edited for clarity.
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