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Behind Shopify’s move to embed payments on Facebook and Instagram

  • Shopify landed a partnership with Facebook to expand seller checkout through Shop Pay on Facebook and Instagram.
  • According to Shopify, 28 percent of young online shoppers made purchases through social media.
Rimal Farrukh | February 16, 2021
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Behind Shopify’s move to embed payments on Facebook and Instagram

Last week, Shopify announced a partnership with Facebook to expand its online checkout platform Shop Pay to all Shopify merchants selling across Facebook and Instagram. The expansion will enable Shop Pay as a payment option on Facebook Pay for consumers on Facebook and Instagram.

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Currently the feature is available in the U.S on Facebook Pay for Shopify merchants using checkout on Instagram. In the coming weeks, it will be accessible to Shopify sellers in the U.S using checkout on Facebook.

“Facebook continues to be one of our most popular sales and marketing channels for our merchants,” said Carl Rivera, general manager at Shopify and head of product at Shop Pay.

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