Payments

Apple Pay jumps into ecommerce

  • Apple has been moving into mobile commerce since the middle of September.
  • This creates a new revenue stream until mobile payments take off, which might not be for a while.
close

Email a Friend

Apple Pay jumps into ecommerce

Not seeing much growth in mobile payment POS transactions, Apple Pay has opened up a new channel for its mobile wallet: ecommerce.

It’s part of a bigger strategy Apple’s been implementing since the middle of September. Already established at the POS, Apple is now working on tightening up its presence in browsers and mobile commerce. Apple Pay for websites was launched with the iOS 10 for iPhone and iPad release and into Safari with the recent OS Sierra update.

This allows iPhone, iPad and Mac users to quickly checkout at ecommerce websites by selecting Apple Pay, eliminating the need to create a new account or log in to a website, expediting the payment process. The new Mac Book Pro even has touch payment authorization and payments built into the Touch ID pad.

And today, Apple announced special holiday offers for Apple Pay users shopping online.

apple-pay_-_apple

Mobile and ecommerce is way ahead of mobile payments on the adoption curve. Getting users familiar with Apple Pay in existing ecommerce behavior can pave the way for future mobile commerce and POS adoption.

It seems that the road to mobile payments runs through getting people comfortable with using wallets in mobile commerce. Google has made a similar move with Payments Autofill in Chrome, so it seems the mobile wallet war is moving online. At the same time, because it lacks a web browser, Samsung may be left to clean up its exploding phones.

0 comments on “Apple Pay jumps into ecommerce”

Member Exclusive, Payments

Cheat Sheet: What it means when the Federal Reserve goes down

  • The Federal Reserve payments system went down yesterday for a few hours.
  • The outage impacted ACH payments, interbank transfers, and payroll.
Zoe Murphy | February 25, 2021
Payments

‘Making the browser and a superior wallet work better, together’: Opera’s Krystian Kolondra

  • The browser Opera has 380 million users globally and 50 million in Europe.
  • The firm is integrating payments and cashback into the browser and has broad fintech ambitions.
Zachary Miller | February 24, 2021
Payments

Behind Shopify’s move to embed payments on Facebook and Instagram

  • Shopify landed a partnership with Facebook to expand seller checkout through Shop Pay on Facebook and Instagram.
  • According to Shopify, 28 percent of young online shoppers made purchases through social media.
Rimal Farrukh | February 16, 2021
Payments, Podcasts

‘Tech is global but local payments determine who’s a winner or loser’: PPRO’s Simon Black

  • PPRO is freshly off a $180 million investment round.
  • The local payments firm's CEO joins us on the Tearsheet Podcast.
Zachary Miller | February 15, 2021
Payments, Podcasts

Behind Klarna’s massive growth in the US with David Sykes

  • Klarna hit 15 million users in the U.S., more than doubling over a year ago.
  • And now, with a Super Bowl ad, the firm has set its sights even higher.
Zachary Miller | February 04, 2021
More Articles