American Express launches Sync, making it easier for software firms to embed its APIs

American Express has rolled out its Sync Commercial Partner Program, an API integration for its business and corporate customers through fintechs. 

Source: American Express

Sync opens up Amex APIs, enabling fintechs to offer B2B solutions to their business customers within the platforms they already use – without switching between or using multiple software providers. Fintechs and tech providers can embed Amex B2B solutions, like virtual cards, into their own accounts payable automation, expense management, spend management, procurement, and other business software solutions. An Amex integration specialist is also assigned to fintech partners to help during the integration. 

How does it make a difference?

Although businesses are looking to simplify their operations and use a system that improves their workflow, they are reluctant to restructure their tech stacks or repeatedly swap out their software systems to achieve that flow. This can be a key challenge for small and mid-sized businesses that have limited capital compared to larger firms that can have easier access to white-label or customized solutions.

Centime, an SMB-focused platform for accounts payable, cash flow, and banking solutions, is one of the early adopters to embed Amex virtual cards into its software solutions.

“The American Express Sync Commercial Partner program will make it easy for us to prioritize the needs of our customers by offering enhanced security with the use of unique virtual card numbers, as well as convenience and flexibility,” said BC Krishna, founder and CEO of Centime.

Enabling Amex enterprise customers to use virtual cards for business purchases is also on the agenda for Melio, an accounts payable solution for SMBs.

“The integration between American Express and Melio will provide small business owners with better control over expenses and payments to suppliers, along with enhanced security that keeps sensitive card details private,” added Matan Bar, co-founder and CEO of Melio.

The initial use cases are led by Amex virtual card APIs. The company plans to introduce new capabilities, like mobile wallets, in the future.

“We believe the embedded payments model is here to stay, which is why Amex is making it convenient, fast, and straightforward for businesses to pay and get paid through easy integrations into their existing business software solutions,” said Trina Dutta, VP and general manager, B2B payments automation, global commercial services at American Express.