The Customer Effect

What’s next for Citi’s mobile app

  • Citi reported the largest growth of mobile users for 2017, showing a 25 percent increase to 10 million from the first quarter of 2017 to the first quarter of 2018
  • Citi is working on its first foray into voice with a Siri-enabled voice search feature in its mobile banking app
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What’s next for Citi’s mobile app

 


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