The Customer Effect

The top five most popular fintech baby names

  • Money 20/20 helps finance professionals get a handle on how fintech is transforming the industry.
  • But prospective parents can also learn a thing or two from fintech events and announcements.
close

Email a Friend

The top five most popular fintech baby names

Money 20/20 2016 has been a great reminder of the innovation that incumbents are driving. From payments to payments to payments (and some other things), banks are partnering, acquiring, and even going it solo to reach faster, simpler, and safer user experiences. 

But one of the foremost payment and fintech events of the year has also served as a reminder of some of the great baby names that incumbents’ fintech innovation has offered up this year. Below is Tradestreaming’s top pick.

Girls’ Names

Erica: Bank of America is heading into the bank chatbot arena armed with Erica. The bank announced the launch of its virtual assistant, who will use a blend of AI, predictive analytics, and cognitive messaging to help customers manage their money, at Money 20/20 2016. For parents who want their daughters to be “smarter than a robot” and to “ha[ve] your back and [look] out for you” – to quote Michelle Moore, head of digital banking for Bank of America – Erica is a good choice.

Zelle: Big banks’ answer to Venmo was clearXchange. Launched in March 2016, clearXchange was supposed to change incumbents’ luck in the real-time P2P payment department. Maybe clearXchange wasn’t sexy enough a name? In any case, incumbents are looking to change their luck once more by rechristening clearXchange as Zelle. For parents that value speed, persistence, and couldn’t quite bring themselves to call their child ‘Elsa’, Zelle’s the way to go.

Boys’ Names

Marcus: In October 2016, Goldman Sachs launched Marcus, an online consumer lending platform for customers trying to pay down credit card debt. Named after one of the GS founders, the jury is still out as to whether this product is something to get excited about. Still, this is an offering from a powerful player, and online lending is on the rise.

Luvo: The Royal Bank of Scotland introduced AI chatbot Luvo in September 2016. Built using IBM’s cutting-edge Watson Conversation tool, the bot is meant to answer customer queries and connect them to the information they need. While Luvo may not be as advanced as Erica (yet), it does sound slightly more Italian.

ZEO: Launched by TCF Bank in May 2016, ZEO is a suite of financial services, which include cash checking, savings account, money transfer, bill payment, and money order. “ZEO ensures [that customers] can complete all of their transactions at a branch in a simple, quick way,” Geoff Thomas, managing director of customer segments and alternative channels for TCF, told Tradestreaming. Unlike other names on this list, ZEO has the added appeal of being all-caps. Also works as a girl’s name.

Some of the 2016 banktech names that did not make it onto the list:

Chase Pay, FastFlexSM, Thought Factory, IMT, clearXchange

0 comments on “The top five most popular fintech baby names”

Member Exclusive, The Customer Effect

Inside ‘climate fintech’: The fintech firms using carbon offsets to address climate change

  • Financial institutions are increasingly rallying around environmentally friendly initiatives.
  • Startups are turning towards carbon offsets to build a carbon-neutral future.
Rimal Farrukh | June 07, 2021
The Customer Effect

‘It’s the unifying login layer for commerce’: Bolt’s new SSO product eliminates the need for guest checkout in online shopping

  • SSO Commerce by Bolt enables smooth checkout for shoppers and higher conversion for retailers.
  • Consumers can open a store account and save their payment credentials in a single click at checkout.
Ismail Umar | May 20, 2021
Member Exclusive, The Customer Effect

‘What gets measured gets done’: The steps B2B fintechs are taking to improve customer success

  • It looks like B2B fintech is booming this year.
  • To stay in the game, B2B fintechs need to keep their customers happy. Here’s how they’re doing that.
Rivka Abramson | April 15, 2021
Member Exclusive, The Customer Effect

‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

  • Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
  • Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.
Shehzil Zahid | April 13, 2021
Member Exclusive, The Customer Effect

E-signatures are still spreading in the financial industry, but not really maturing

  • The pandemic has accelerated the adoption of e-signatures in the financial industry.
  • But while use is spreading, e-signature tech hasn’t changed so much since it first started.
Rivka Abramson | March 31, 2021
More Articles