The Customer Effect

Targeting stressed out Americans, PurePoint launches savings campaign with Olympic gold medalist

  • Saving is hard and it's stressful.
  • PurePoint's new ad campaign shows how world class athletes succeed.
Targeting stressed out Americans, PurePoint launches savings campaign with Olympic gold medalist

People are definitely feeling stressed out about money. A new advertising campaign by PurePoint Financial hammers home just how pressured Americans are feeling about their financial lives and highlights what they can do to get out of it.

Aimed at inspiring Americans to start saving again, PurePoint launched a three-part video series that includes freestyle skiing gold medalist Hannah Kearney and Beyoncé-supported Figure Skating in Harlem.


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