Least viable fintech segments are most optimistic

Creating win-win partnerships, The Customer Effect

Behind the US Bank, Greenlight partnership

• Serving Gen Z has created a conundrum for banks: they know they need to have an offering for younger customers but they don't quite know what to build for them.
• U.S. Bank recently partnered with Greenlight to roll out a family banking offering to its customers within its mobile app.

Artificial Intelligence, Member Exclusive, The Customer Effect

How to build a chatbot: Lessons from Bank of America, Klarna, and Lili

• Everything from the UX, to the scope of a chatbot can impact how meaningful customers find interacting with a digital assistant.
• While larger companies are able to heavily involve their own product and software development teams in building a chatbot, smaller firms in the industry should keep their focus narrow, find the right partners and ensure they are responding to how customers are engaging with heir chatbot.

Banking, Lending, The Customer Effect

Unpacking the consumer impact of the Capital One and Discover deal

• The Capital One-Discover deal may be driven by the complementary attributes of their customers, potentially leading to changes in product offerings and services to better serve consumers.
• The combined entity could introduce a rewards based debit card as well as relaunch Discover's credit cards for SMBs. Beyond products however it is unlikely that the UX will change dramatically.

Podcasts, The Customer Effect

‘Having a relationship with that next generation is good for banks’ immediate bottom lines’: Greenlight’s Matt Wolf

• Banks struggle with providing the type of financial education and familiarity younger customers say they want.
• Greenlight's Matt Wolf joined Tearsheet on stage at our Gen Z Symposium in NYC to discuss how FIs can better serve this younger demographic.

The Customer Effect

US consumer optimism (finally) moves the dial on spending habits but high earners are an outlier to this shift

• With macroeconomic conditions showing signs of improvement, consumers are re-evaluating and adjusting their spending habits following a challenging period.
• However, consumers earning above $100,000 annually are facing their own financial hurdles, with nearly half (48%) living paycheck-to-paycheck as of January.