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The Customer Effect

It’s 2022 and FIs are still struggling to make their products accessible. Procure Access wants to change that.

Americans with disabilities have a total of $490 billion in disposable income. Yet financial services are struggling to meet accessibility requirements, even with basic tools like PDFs.
With Procure Access, everyone from Google to Fidelity Investments is getting involved to ensure accessibility is considered at the start of the procurement process.

Rabab Ahsan | September 14, 2022

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Designing new products, Running an SMB, The Customer Effect

FIs have yet to build a strategy for the creator economy, and a big reason why are the differences between the needs of creators and the traditional customers that FIs are already quite skilled at serving.
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Rabab Ahsan | October 01, 2024

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This article explores how Kasheesh is addressing the changing dynamics of consumer credit behavior and payment strategies in the financial services industry.
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Zachary Miller | June 25, 2024

Artificial Intelligence, Member Exclusive, The Customer Effect

Everything from the UX, to the scope of a chatbot can impact how meaningful customers find interacting with a digital assistant.
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Rabab Ahsan | June 04, 2024

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Rabab Ahsan | May 14, 2024