Apple Card soft launched this week in a market that’s getting increasingly harder to get people to switch credit cards. In fact, customer satisfaction with their existing credit cards is at an all time high. Only 11 percent of people switched their primary cards, according to research from JD Power.
The research firm also found that of the people who did switch, 45 percent of them switched because of a rewards program. Only 17 percent of people switched because of a strong signup offer.
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