Day in the Life, Member Exclusive

‘I need a place where I cannot be competitive’: A Day in the Life of Eytan Bensoussan, CEO of NorthOne

  • Eytan Bensoussan is the CEO and co-founder of NorthOne.
  • The following is a typical day in his life, taking care of his daughter, his employees and watching The Office.
close

Email a Friend

‘I need a place where I cannot be competitive’: A Day in the Life of Eytan Bensoussan, CEO of NorthOne

NorthOne is a small-business-focused challenger bank in North America, with offices in New York, Toronto and San Francisco. 

Eytan Bensoussan is the CEO and co-founder of NorthOne. His vision for the bank is to bring automation to a small business’ finance needs to reduce the pain, anxiety and risk of running a small business.

“I grew up in a family of small business owners, and our whole calendar ran around the calendar of the business,” says Bensoussan. “The more that you can remove the mental load of all that stuff from a small business owner, the more time they have to spend with their family.”

As CEO, Bensoussan’s time at work can be divided into three buckets: one is team.

“Products don’t build themselves. Customers are not found and served and delighted by robots,” says Bensoussan. “Everything comes out of the people that we hire.”

Next would be the business of the work: investors and fundraising. 

“The degree of mission that our investors have, the fact we really do have a synchronicity, and an alignment on what needs to happen is actually a real gift for me,” says Bensoussan. “But that doesn’t happen on its own. I spend a lot of my energy and my time [on it].”


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “‘I need a place where I cannot be competitive’: A Day in the Life of Eytan Bensoussan, CEO of NorthOne”

Member Exclusive

Marketing Briefing: Why banks are outsourcing their marketing initiatives

  • Banks are diving headfirst into marketing, but how are they organizing their marketing strategies?
  • Plus, VP head of sales and marketing at Kabbage from American Express Brett Sussman dives into the company’s latest research into SMB recovery.
Rivka Abramson | August 11, 2022
Data Snacks, Member Exclusive

Data snack: FIs are adopting martech – but are they making the most of it?

  • Financial institutions are paying attention to the benefits of marketing technology.
  • But using martech to better boost strategy and data analysis remains tricky.
Rivka Abramson | August 10, 2022
Blockchain and Crypto, Member Exclusive

Can crypto become the new cash? A look at adoption patterns for consumers and merchants

  • Market volatility raises concerns, but recent data suggest that cryptocurrencies may be on their way to adoption for commerce.
  • Most consumers want to be able to pay with crypto, and merchants are starting to cater to this need in earnest.
Rabab Ahsan | August 08, 2022
Green Finance, Member Exclusive

Green Finance Briefing: What’s a sustainable business strategy in banking?

  • Executives need to start thinking of how to create and execute a sustainability strategy as the economy transitions to a carbon-neutral future.
  • At Tearsheet's Banking on the Planet conference, speakers outlined how financial companies can start on their sustainability journeys – it's all about education, collaboration and transparency.
Iulia Ciutina | August 05, 2022
Member Exclusive, Payments

Payments Briefing: What do FIs need to know about payments in the metaverse?

  • This week, we look at how and why traditional FIs and fintechs should be thinking about payments in the metaverse.
  • We also discuss why card giants like Mastercard, Visa, and Amex are getting involved in sonic branding.
Ismail Umar | August 04, 2022
More Articles