Data Snacks, Member Exclusive

Consumers may not get crypto, but they are buying it

  • With almost 2 in 10 people in the US owning crypto, crypto popularity continues to climb.
  • But crypto knowledge seems to fall quite a bit behind crypto optimism. Only 4% of people in the US can pass a crypto literacy quiz.
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Consumers may not get crypto, but they are buying it

This year has been a big one for crypto, with popularity and value reaching new heights.

More consumers seem to be hopping aboard the crypto train, with 13% of Americans buying crypto in the 12-month period leading up to July, according to a survey by NORC, a research group at the University of Chicago.

This year has been a big one for crypto, with popularity and value reaching new heights.

More consumers seem to be hopping aboard the crypto train, with 13% of Americans buying crypto in the 12-month period leading up to July, according to a survey by NORC, a research group at the University of Chicago.

But while interest in cryptocurrencies is growing, consumer knowledge around crypto seems pretty weak. 

Cryptoliteracy.org is a collaboration between CoinDesk, Coinme, Digital Currency Group, and Pantera Capital. The initiative was launched in November.

In conjunction with its launch, the organization also released the findings of a survey it conducted to measure people’s attitudes towards crypto and test their knowledge of the topic. The survey included a crypto literacy quiz, consisting of 17 questions.

The company found that while 17% of Americans own crypto, only 6% scored over 60% right on a crypto literacy quiz.

 


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