Better Financial is building a challenger bank to help customers with financial shocks
- There are a lot of me too challenger banks on the market.
- Better Financial wants to embed customer checking accounts with all kinds of products that prepare them for the unexpected.
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Into a sea of sameness, new challenger banks are launching left and right. More are focusing on demographic needs, like providing banking services to the LGBTQ community or to immigrants.
Better Financial, on the other hand, addresses a problem the majority of Americans know well: financial shocks. It could be losing a job or getting sick. Better Financial has embedded insurance products into its banking platform that provide a safety net for when something unexpected happens. It all happens behind the scenes.
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