Modern Marketing

The Customer Effect

Bank bots, move over: BNP Paribas is putting human advice before robots

March 16, 2017
The Customer Effect

‘Toes in the water’: Banks play around with chatbots

March 14, 2017
The Customer Effect

The bank with a bar: Inside Scotiabank’s downtown Toronto ‘digital factory’

March 13, 2017
The Customer Effect

Why ‘challenger banks’ haven’t taken off in the US

March 10, 2017
The Customer Effect

Credit bureaus assess ‘unscoreables’ and offer others a second chance

March 09, 2017
The Customer Effect

Financial reform: Friend or foe to fintech startups?

March 07, 2017
The Customer Effect

10 years on: Once a first mover, Mint must work to stay relevant

March 03, 2017
The Customer Effect

National Funding moved its contact center to the cloud to create a better customer experience

March 03, 2017
The Customer Effect

Inside the Royal Bank of Canada’s machine-learning labs

March 02, 2017
The Customer Effect

How Kasisto avoids the financial chatbot fatigue

March 01, 2017