Modern Marketing

Marketing Briefing: Could the music industry be an inroad for mainstream NFT use?

  • With the NFT-minted Grammys behind us, there’s been talk of what NFTs mean for the music industry — but also what the music industry means for NFTs.
  • In other news, as banks continue to get personal with their user base, Farrell Hudzik, EVP of financial institutions at Cardlytics, shares her insight on how the industry is evolving.
Rivka Abramson | April 11, 2022
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Marketing Briefing: Could the music industry be an inroad for mainstream NFT use?

 

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Designing new products, Future of Investing, Modern Marketing, The Quarterly Review

The Quarterly Review: How Acorns’ CFO Seth Wunder turns insights from market research into products and brand awareness

  • In this edition, we check back in with Acorns' Seth Wunder about how his plans to distill market research done by the firm into product development panned out.
  • Wunder breaks down how the firm has been enhancing its current product suite by focusing on GoHenry, and shares plans to release a new app for its Acorns Early product.
Rabab Ahsan | November 12, 2024
Modern Marketing

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  • The CBA's recent Credit Card Confidence campaign maybe a signal that FIs may start to leverage this channel more and to do this well they need to understand how to build content that is trustworthy, engaging, and have a strategy that measures success effectively.
Rabab Ahsan | October 15, 2024
Designing new products, Running an SMB, The Customer Effect

Creators need more than views—they need better financial tools

  • FIs have yet to build a strategy for the creator economy, and a big reason why are the differences between the needs of creators and the traditional customers that FIs are already quite skilled at serving.
  • Explore how FIs' reticence impacts creators and how these institutions can build a strategy for this segment.
Rabab Ahsan | October 01, 2024
Banking, Financial Education, Getting customers to act

Money matters to the heart: A case study on how to tie customer care with brand engagement

  • Ally Bank is dialing into psychology to connect deeper with customers. Its Money Roots campaign encourages customers to explore the narratives they tell each other about money through free workshops.
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Rabab Ahsan | September 03, 2024
The Customer Effect

How Kasheesh’s Sam Miller analyzes shifts in consumer credit behavior and payment strategies

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Zachary Miller | August 30, 2024
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